Holiday Campaigns – 5 Key Steps

At this time of the year, most people aren’t even thinking about the holidays, but for nonprofits and charities, this is peak time for planning and executing holiday campaigns.

Get in touch today and learn how we can help create your most successful holiday campaign yet.

This is not only the busiest time, but for most organization it’s the time they can expect to receive many of their largest donations. Nearly 20% of all annual online donations are made in December, and donors tend to give 80% larger gifts during this month too. (Classy: http://www.classy.org/)

Hjc has developed a simple 5-Step Guide on how to be ready to maximize on your holiday campaign:

1. Optimize your homepage
Your homepage is often the first online touch point for most people aside from online ads.

Make sure there is real estate saved above the fold for your holiday campaign that helps get your supporters exited while providing details of the goals, and how the donations will be used.
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posted on Oct 02 No comments yet


Meet the Team….Francis Lim,Lead Developer

This month, meet our Lead Developer, Francis Lim:

1. Tell us a bit about yourself and your role at hjc.
As the Lead Developer at hjc, I’m fortunate to work with a talented team of developers to help our clients realize their visions. I work with our development team to bend and twist online fundraising platforms such as Luminate Online and Team Raiser. My browser homepage is set to smashingmagazine.com

- a great site for web design and development trends, so I can keep up with the ever changing web.

2. What makes hjc unique as an agency?
hjc is made up of people who are passionate about helping nonprofits, myself included. We’ve been working with nonprofits for over two decades and in the process we’ve learned a lot, essentially allowing us to become a knowledge hub for the sector. We’re able to share our collective knowledge with our clients, to help them make more informed decisions and advance the sector at the same time.

We’re not only nonprofit strategists, but we are practitioners – designing and implementing different technologies which allows us to have a more holistic understanding of nonprofit technology.
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posted on Sep 18 No comments yet


Why hire a Fundraising Agency

While the for-profit sector has been working with ad agencies and partners for decades to establish their brands and sell their products, the non-profit sector has been hesitant. And with good reason. In a sector where you’re constantly scrutinized for any money spent outside of your organization, hiring externally for your marketing is a constant battle with stakeholders.
However, keeping projects strictly internal has it’s own hurdles. Even for smaller organizations, dealing with multiple, siloed departments can cause inefficiencies, delays, and other headaches.

So what can a fundraising agency bring to the table?
From strategy, creative, to web development and fundraising technologies such as Luminate Online and TeamRaiser — the ideal agency will be a one-stop shop that can cover all your fundraising needs.
From simple end-of-year campaigns and e-appeals to more complex engagements such as Donor Journey Mapping, and New-market Entry, fundraising agencies can help guide you to uncharted territory with confidence.
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posted on Sep 14 No comments yet


Welcome Series – What’s the value of a welcome?

How would you feel if the next time you walked into a restaurant for a meal, you were standing around waiting to be served but no one greeted you? Every organization is responsibility for providing great service, value, and important information to its supporters without them having to work for it. For nonprofits, it’s no different.

Recent studies have found that the average nonprofit emails receive around a 14% open rate, with an average click through rate of 2.2% (Blackbaud). A welcome series receives 4x more opens and up to 5x more clicks (Experian Marketing Services)
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posted on Sep 04 No comments yet


Hjc’s P2P Boot Camp

Last week, hjc and Beyond hosted a Peer-to-Peer Boot Camp in Los Angeles. Keynote speaker Amy Milne (former Director of Events at Sick Kids Foundation and Canadian Cancer Society, and co-founder of Beyond,) led the Boot Camp. The event had special guest panelists Michael Johnston, president of hjc; as well as executives from Hirschberg Foundation, City of Hope, and Children’s Hospital LA.

The day sparked the opportunity to share learnings around peer-to-peer fundraising events. From best practices, success and challenges, looking at post-event initiatives, and bolstering retention and revenue.
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posted on Aug 28 No comments yet

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