Last week, hjc and Beyond hosted a Peer-to-Peer Boot Camp in Los Angeles. Keynote speaker Amy Milne (former Director of Events at Sick Kids Foundation and Canadian Cancer Society, and co-founder of Beyond,) led the Boot Camp. The event had special guest panelists Michael Johnston, president of hjc; as well as executives from Hirschberg Foundation, City of Hope, and Children’s Hospital LA.
The day sparked the opportunity to share learnings around peer-to-peer fundraising events. From best practices, success and challenges, looking at post-event initiatives, and bolstering retention and revenue.
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